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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Kapferer, Jean-Noel (2012) Paperback - de (Broché) (Author)
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| Le Titre Du Fichier | The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Kapferer, Jean-Noel (2012) Paperback |
| Sortié Le | |
| Traducteur | Lachelle Frimet |
| Nombre de Pages | 814 Pages |
| La taille du fichier | 65.66 MB |
| Langage | Anglais et Français |
| Éditeur | Editions Atlas |
| ISBN-10 | 9635973588-TMS |
| Type de Données | AMZ EPub PDF AWW WRD |
| Écrivain | (Broché) |
| ISBN-13 | 030-5871951704-NAY |
| Nom de Fichier | The-New-Strategic-Brand-Management-Advanced-Insights-and-Strategic-Thinking-(New-Strategic-Brand-Management-Creating-&-Sustaining-Brand-Equity)-by-Kapferer-Jean-Noel-(2012)-Paperback.pdf |
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The new strategic brand management Advanced Insights and Strategic Thinking JeanNoël Kapferer Auteur Adopted internationally by business schools and MBA programmes The New Strategic Brand Management is simply the reference source for senior strategists positioning professionals and postgraduate students
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